India has the second-highest menstruating population globally with 35.5 crore females. However, the penetration of the organized Sanitary Napkins market remains astonishingly low at 18%. Niine started with a commitment to bring about a change in this number. With the launch of Niine Sanitary Napkins in May 2018, we embarked on a journey to serve and contribute towards improving female hygiene & sanitation conditions across India, and to significantly grow the overall market.

After a great success with Niine Sanitary Napkins in India, Niine is now growing into ‘Niine Hygiene and Personal Care.’ We have successfully launched our range of Hand Hygiene products which include handwashes as well as hand sanitizers in liquid and gel form. Going forward, we will also mark our presence in Premium Baby diapers and Baby wipes category. We constantly strive to provide solutions beyond just products, by leveraging research and technology to facilitate convenience and ultimately improve the lives of our consumers.


Our vision is to be among the leading Hygiene and Personal Care players by 2025 while providing innovative products and solutions for women, children, and the elderly.


Our mission is to be a game-changer brand by providing superior quality and affordable products and solutions. Our aim is to turn around the health and well-being of our consumers by driving good sanitation practices across the world.


Amar Tulsiyan
Founder & Chairman

A social entrepreneur by profession, Amar comes with a wealth of experience in textile, mouth fresheners, real estate, hospitality, and oral hygiene industries. Amar has been passionate about improving menstrual hygiene conditions for girls and women in India and is focussed on making a marked change with Niine.


Gaurav Bathwal
Co- Founder

Gaurav is a serial entrepreneur and is currently associated with 7 companies. His expertise and business ventures spread across construction, real estate, textile, and apparel manufacturing. With extensive focus on research and product development, Gaurav's aim is to offer best in class, customized hygiene and personal care solutions for the Indian consumers.


Sharat Khemka
Co- Founder

Sharat comes with a profound experience of managing 15 different organizations across the field of construction, infrastructure, and real estate.


Richa Singh
Chief Executive Officer

An MBA from IIM Bangalore, Richa has nearly two decades of industry experience across leading organizations like P&G, Johnson Ltd, Coca-Cola, and Philips India and Asia- Pacific. She has pursued continued education with Wharton School of Business, and is also a guest faculty at several leading business schools.


Tara Singh Chahar
National Sales Head

Tara comes with 12 years of experience in the Consumer Products with in-depth expertise in sales and marketing functions, supported by analytics, he drives a robust sales team.


Vijay Sharma
Head of Operations

Vijay brings with him extensive experience in Quality Assurance & Audit and Plant Operations. He supports the manufacturing and supply chain operations.


We at Niine, offer all our employees a platform to grow and nurture in order to maximize their true potential. We are proud to be supported by a strong team of mission-driven, experienced professionals who come from varied backgrounds and experiences such as P&G, J&J, Nestle, GSK, PepsiCo, Coca-Cola, and Emami to name a few.

Our products

Menstrual Hygiene

Understanding our customers' challenges and addressing them to make their experience smooth, is what makes us one of the best sanitary pad brands in India. Niine Sanitary Napkins prides on being one of the very few Indian sanitary napkin brands which comprise biodegradable bags inside the pack for safe and hygienic disposal of every used sanitary pad. A great customer experience is what we seek to deliver and thus, technology-driven products like the Period Tracker App and the Niine Store Locator help us deliver additional value to our tech-savvy customers.

Hand Hygiene

After gaining much love and success in the Indian sanitary napkin market, Niine Sanitary Napkins has now grown into ‘Niine Hygiene and Personal Care’, with the launch of our Hand Hygiene products. The range includes hand washes and hand sanitizers in both liquid and gel form. Our ability to listen and deliver via our research and technological capabilities helps us establish Niine as a passionate brand that is a one-stop solution for all consumer needs.

Our Sanitary Products
Our Manufacturing

Shudh Plus Hygiene Products has set up the manufacturing unit with latest machinery, supported by state of the art technology in Gorakhpur, Eastern Uttar Pradesh. We strongly believe in manufacturing the best quality products and hence make no compromise in our R&D investments.

To match the global standards, Niine sanitary napkins were designed after conducting an in depth research for more than 2 years. The product was developed by experts from the United States possessing extensive experience in feminine hygiene. The Hand Hygiene range has been manufactured by Rossari Biotech Limited, where quality comes first and holds utmost importance.

Embracing Technology

Niine aims to become a one-stop solution for all consumer needs. To beat long-standing challenges faced by customers and to build on emerging market opportunities, we have adopted technology advancements to enhance consumer experience:

Period Tracking App

Niine Sanitary Napkins has become the first sanitary napkin brand to launch a period tracking app, which has been developed in consultation with medical professionals. In a country where 71% of women have no knowledge of menstruation before their first period, the multilingual app (available in 9 different languages) aims to break the stigma around menstruation discussion and make women more aware about their bodies’ functions and natural menstrual cycle.

Period Tracker
Niine Store Locator

Niine Store Locator

To streamline the process of making Niine Sanitary napkins accessible to its customers, we have launched a ‘WhatsApp Store Locator’ service that enables customers to find the closest store where Niine Sanitary Napkins would be readily available so that customers do not have to go through the hassle of finding an essential commodity such as sanitary pads.


Emerging Consumer Brand, 2020

The Economic Times recognized Niine as the ‘Emerging Consumer Brand’ 2020

Promising Entrepreneurs of India,2020

Niine’s Chairman & Founder, Mr. Amar Tulsiyan was recognized as ‘The Promising Entrepreneurs of India 2020'

Limca Book of Records,2019

Niine holds the record of organizing the largest menstruation awareness run in India ‘Run4Niine’ in Limca Book of Records

Dainik Jagran CSR Award,2019

Niine Foundation is honored to receive the Dainik Jagran CSR Award for Health and Society in the public sector category.

Golden Mikes Radio Advertising Award, 2019

Niine was awarded The Golden Mikes 2019 Radio Advertising Award for the ‘Best Use Of Radio For Launch/Relaunch’

Golden Mikes Best Ad/Campaign On Radio, 2019

Niine Sanitary Napkins won the ‘Best Ad/Campaign On Radio In The North Region’ by The Golden Mikes 2019

IDMA, 2019

Niine’s campaign ‘Periods Made Easy’ was recognized as the ‘Best Branded Content’ on the web by IDMA 2019

FOGSI International Women's Health Summit, 2018

Founder Amar Tulsiyan were presented the prestigious Partner in Health Award at FOGSI International Women's Health Summit 2018

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