With 35.5 crore females, India has the 2nd highest menstruating population in the world. However, the rate of penetration of the organized sanitary pad market remains astonishingly low at 18%. Niine is committed to bringing a change in this number. In May 2018, we embarked on a journey to serve the women of our country by launching Niine feminine hygiene products. Optimum hygiene conditions like having access to sanitary pads during the menstrual cycle is the right of every woman. Our motive is to provide them with the same, along with significant growth and development of the menstrual hygiene market.

After the success of Niine Sanitary Napkins Brand, we expanded to a wide range of premium baby diapers and baby wipes, with our Baby Care range.

We constantly strive to provide smart solutions along with the right hygiene products which are designed for your utmost convenience. We wish to ultimately improve the lives of those around us.


Our vision is to provide smart solutions and products for women, children and elderly, while being among the leading Hygiene and Personal Care players by 2025.


Our mission is to leave blazing trails in the FMGC markets by providing superior quality products at affordable prices. The aim is simple- we intend to turn around the current personal hygiene and sanitation practices across the world.


Amar Tulsiyan

A social entrepreneur by profession, Amar comes with a wealth of experience in textile, mouth fresheners, real estate, hospitality, and oral hygiene industries. Amar has been passionate about improving menstrual hygiene conditions for girls and women in India and is focussed on making a marked change with Niine.

Gaurav Bathwal
Co- Founder

Gaurav is a serial entrepreneur and is currently associated with 7 companies. His expertise and business ventures spread across construction, real estate, textile, and apparel manufacturing. With extensive focus on research and product development, Gaurav's aim is to offer best in class, customized hygiene and personal care solutions for the Indian consumers.


Ameya Dangi

Ameya Dangi is a Columbia Business School graduate with nearly two decades of industry experience. He has worked for some of India's most well-known companies, including Dabur, Johnson & Johnson, and Bajaj. His refined skill set is admirable!

Vijay Sharma
General Manager Operations

Vijay Sharma has a rich history with Procter & Gamble spanning over more than 2 decades with extensive experience in managing QA and R&D function across India. Vijay started his career with P&G and moved ahead respectively with Emami and then Niine since July 2017. Vijay's role and responsibilities have grown through a variety of strategic leadership and executive positions. He is today in charge of the entire Plant operations for Niine as GM Operations.

Manjir Basu

Manjir is a Chartered Accountant with two decades of leadership experience across various finance verticals like Financial Planning & Analysis, Corporate Finance, Treasury, Investor Relations, Taxation & Commercial functions with multiple global and Indian MNCs like Lenovo, Dabur, Reckitt, Coca cola. In his 20 years of long career, he has had successful stints in areas of Business Finance and Corporate Finance, backed by strong leadership skills and experience of managing diverse people.


We, at Niine, constantly endeavour to provide all our team members a platform to grow holistically in order to reach their true potential. It is their passion and action oriented drive that makes us who we are today.

Our products


What makes Niine one of the best personal care and sanitary napkin brand in India is our understanding of the challenges faced by our customers and finding insightful solutions to them.

At Niine, we pride ourselves on being one of the very few Sanitary Pad Brands in India to add biodegradable bags inside our packs. This ensures hygienic and safe disposal after each use.

In order to deliver a great customer experience, we have developed additional utilities like the Niine Period Tracker app and the Niine Store Locator. By making products that address the different requirements of women, we want to make comfortable periods the new normal for them.


Niine has now branched out into Baby Care as well. Our Baby Diaper Pants and Baby wipes are designed and fashioned in a way that optimizes comfort, as well as guaranteed protection- all night long too!

Our Sanitary Products

Supported by latest, state-of-art technology, Niine Pvt. Limited has set up the manufacturing unit in Gorakhpur, Uttar Pradesh. Considering that we strongly believe in delivering the best, we make no compromises in either the quality of our products, or in our R&D investments.

In order to match the global standards, Niine Sanitary Napkins were designed after in-depth research that had stretched over a span of more than two years. Developed and designed by US professionals with extensive experience in feminine hygiene, Niine Sanitary Napkins possess all premium features one would hope for.

Similarly, our Hand Hygiene and Baby Care range has been manufactured in a way where quality comes first, and principles are respected.

Embracing Technology

Niine aims to become a one-stop shop for all that a consumer may need. In order to beat long-standing challenges faced by the customers, and to develop the markets in a holistic way, we, at Niine, have adopted several advanced technological enhancers to better consumer experience.

Period Tracking App

Niine is the first hygiene and personal care brand in India to launch a period tracking app. Developed in consultation with medical professionals, this multilingual app aims to destigmatize menstruation. In a country where 71% of the total female population has no knowledge about menstruation before their own menarche, awareness and education is the need of the hour.

Period Tracker


UP Powering New India, 2020

Mr. Amar Tulsiyan, Niine's founder recognized by the UP Government for his contribution towards industrial development of the state.

D2C Awards, 2022

Niine Hygiene chosen as a winner of the Entertainment4Media D2C Awards 2022.

CSR Award 2020-21 by BCH

Niine was awarded the Right Hygiene, CSR Award 2020-21 by BCH.

Emerging Consumer Brand, 2020

The Economic Times recognized Niine as the ‘Emerging Consumer Brand’ 2020

Promising Entrepreneurs of India,2020

Niine’s Chairman & Founder, Mr. Amar Tulsiyan was recognized as ‘The Promising Entrepreneurs of India 2020'

Limca Book of Records,2019

Niine holds the record of organizing the largest menstruation awareness run in India ‘Run4Niine’ in Limca Book of Records

Dainik Jagran CSR Award,2019

Niine Foundation is honored to receive the Dainik Jagran CSR Award for Health and Society in the public sector category.

Golden Mikes Radio Advertising Award, 2019

Niine was awarded The Golden Mikes 2019 Radio Advertising Award for the ‘Best Use Of Radio For Launch/Relaunch’

Golden Mikes Best Ad/Campaign On Radio, 2019

Niine Sanitary Napkins won the ‘Best Ad/Campaign On Radio In The North Region’ by The Golden Mikes 2019

IDMA, 2019

Niine’s campaign ‘Periods Made Easy’ was recognized as the ‘Best Branded Content’ on the web by IDMA 2019

FOGSI International Women's Health Summit, 2018

Founder Amar Tulsiyan were presented the prestigious Partner in Health Award at FOGSI International Women's Health Summit 2018

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